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E-Tourism Africa Summit Speakers

Jacques Massardo – Ogilvy & Mather

Jacques MassardoBefore he found advertising, Jacques completed a BA at UCT with majors in English and Economics. He has worked at Ogilvy Cape Town for the past 10 years and has 15 years worth of industry experience. He began his career as a copywriter in Johannesburg, where he penned ads for SA Tourism, BMW and Nedbank among others. Since moving to Ogilvy CT, he has produced advertising for Volkswagen, SABMiller, Kraft/Mondelez and Cape Town Tourism. His work has been recognised at international advertising awards festivals including D&AD, One Show and Cannes. In 2011 he was appointed to the Ogilvy Cape Board and is responsible for creative direction on the Carling Black Label and Volkswagen accounts. In his free time and on weekends he is a Cape Town Tour Guide for his two young daughters who are currently discovering the sights and sounds of their home city and its surrounds.