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E-Tourism Africa Summit Speakers

Ross Kata – Expedia

ROSSKRoss Kata has been working for Expedia Inc in Africa since 2003. Kata spent seven years in the hotel and tour operator industry in Europe and APAC. With that experience and knowledge, he was able to bring to Expedia Inc to Africa. His primary role on behalf of Expedia Inc is negotiating airline, hotels, destination experiences & affiliate deals with considerable expertise in online retail, merchandising, SEO, SEM, Mobile & Social Media. He has an extensive knowledge of the African online industry and expertise in generating viable destination strategies to ensure longevity and profitable results. Ross is also a Board Member of the Tourism Business Council of South Africa (TBCSA)