Training for the Travel Trade
The online world can be a challenge for the tourism sector. Many travel professionals have had to self- educate and build their digital and social media resources through trial and error, and still don’t feel they are using these resources to their full potential.
This is where E-Tourism Frontiers can help. We offer direct one one training with companies in their offices and at their hotels or places of business.
We have trained companies and associations in South Africa, Kenya, Jordan, Greece, Qatar, Mozambique, Palestine, Uganda, Rwanda, Zanzibar and many other countries.
Our Approach is simple but very effective:
- We undertake in depth audits and clinics of your online and social presence and use these to help develop a plan to upgrade and improve your digital strategy.
- We help evaluate and define tourism products and experiences and identify the right target markets for them
- We show you how to develop the right content to communicate these experiences to these markets
- We help identify the best channels to deliver this content to the right audience
- We show you how to measure and manage the results
- We help to develop a long term sustainable strategy for success in the future
Our training seminars are completely tailored for each individual business and are designed for non-techies and delivered with no jargon. We offer a hands on approach to online marketing and social media. The two or three day seminar is based on practical sessions to help delegates understand how to move and market their business online. Sessions include practical advice on creating and maintaining a website, a social media tool box with tips on how to use Twitter, Facebook and YouTube for marketing, e-commerce and how to stay safe online, online PR and reputation management and how to use real time reservations systems and access Online Travel Agents.
Using our tourism tailored training approach we start with your bookings and reservation systems and ensure that these conversion points are functional and then work backwards through the marketing channels that will deliver your clients, right back to your product and the experiences you offer. This enables us to help you create a simple, sustainable model for managing and marketing your business.
One of our most popular options is our In-House Digital Tourism Training at hotels, lodges, camps or anywhere tourism business. We train key Marketing and Management staff including full audits and clinics of online resources, direct training in online distribution and marketing and a guided practice for review and updates of social media profiles. This will include delivery of an online strategy and policy with key social media resources and conversion processes in place.
We also train in Content Production and Experience Design with camp and lodge management and tour guides to facilitate the constant production of content from the field in order to keep social media active, alive and constantly engaging. This will include text, photographic and video updates to be delivered and work seamlessly with centralized social media platforms for the company. We will also suggest areas of content to highlight and specific guest experiences that can be ‘designed’ to increase the likelihood of positive content being produced and shared by your clientele which is vital for effective digital marketing.
To support the training E Tourism Frontiers has produced an Online Tourism Training book designed specifically for our training seminars.
The 140-page text book features an easy to understand guide to all the key elements of our online tourism training courses. Case studies are used throughout the book to show real, local examples of companies and tourism businesses that have moved their business focus and operations online.
We will tailor make training for any tourism business and work with your team to ensure that you see real results, and provide ongoing follow up and support.
If you’d like your company trained please- Contact us.