Training for Destination Managers and Marketers
Digital Marketing and Management is becoming an integral part of the strategy of Destination Management Organizations.But for many destinations, this can be a challenge, when it comes to developing an implementing an effective strategy and allocating budgetary and human resources.
E-Tourism Frontiers works with destinations to train DMO staff and assist them to develop appropriate, practical and sustainable digital strategies for their destinations. We can train all DMO marketing and management staff to assist them to develop a strategy that incorporates all elements of the organization.
We will work with you to identify target markets, the right channels to reach them and to develop the right content to use to reach them. We will also assist you to develop tools to monitor and measure your performance and conversion rates online.
We can also offer you a DMO hosted seminar for your stakeholders. This is great way to provide your sector with high quality training that will help them shift their businesses online and access new global markets. It will also give you an opportunity to work with your stakeholders to develop and implement destination digital campaigns.
Our training uses practical sessions to help delegates understand how to move and market their business online. Sessions include practical advice on creating and maintaining a website, a social media tool box with tips on how to use Twitter, Facebook and blogs for marketing, e-commerce and how to stay safe online, online PR and reputation management and how to use real time reservations systems and access Online Travel Agents.
Our training seminars are kept to a maximum of 100 people, so as to allow for increased interaction between the presenters and the delegates.
We have trained DMO staff and stakeholders in South Africa (national and regional), Jordan, Greece, Kenya, Tanzania, Uganda, Qatar, Palestine, Mozambique, Rwanda and many more.
Her’s some feedback from Qatar Tourism Authority following their training seminars:
Need to know more? If you’d like our assistance- Contact us.
