Social Media Success Stories at our Upcoming Africa Summit
Incredible Social Media and Online Tourism Case Studies from Around the Globe
Jason Shlosberg, the American
tourist who created of “The Battle of Kruger” the safari video that went on to
become an award winning Internet sensation will be speaking at our 4th Annual E Tourism Africa Summit taking place in Cape
Town on the 15th and 16th of September.
Jason shot the video on a visit to Kruger in 2004 when he witnessed the most incredible encounter between lions, buffalos and a crocodile. The world famous video is now the 12th most watched video on YouTube with over 62 Million views to date, has won numerous awards and has been featured on National Geographic, Animal Planet and international news channels, and YouTube co-creator Chad Hurley named it as his favourite video ever posted on the site.
The video is widely regarded as the greatest example of travel content going “viral” and the power of user generated content to market destinations, with over 62 Million people watching South African content with no marketing input or budget.
This is just one of the many international social media success stories being featured at this years E Tourism Africa Summit, which is sponsored by both South African Tourism and Cape Town Tourism. Also appearing this year will be the digital team from Visit Britain, recently named the most influential online Tourist Board as well as leading digital agency MDS Ideas who managed the famed “Best Job In the World” campaign for Queensland Tourism in Australia.
They will be joined by top industry players from Google, Trip Advisor, Expedia, the International Federation of IT in Travel and Tourism, and others including the Founder and CEO of Travelbod, a new travel social network that connect travellers with local people to provide them with genuine local and advice and expertise.
The E Tourism Africa
Summit will take place at the Cape Town International Convention Center on the
15th and 16th of September. The 1st day of the
Summit will feature our packed programe of international speakers and the
second day of the Summit will be an optional day of training seminars on
digital marketing, social media and e-commerce or optional panel sessions
addressing critical issues for the development of local, regional and African
tourism online.
This year all delegates attending the summit will also receive a copy of our all new online tourism textbook - “E Tourism Frontier’s Guide to Online Tourism – the South African Edition” which is sponsored by South African Tourism.
We will also be holding a VIP networking cocktail party at the Hilton Cape Town on the evening of the 15th.
This years event is bigger and better than ever and a must for anyone in the African travel trade- see you there!
Full details- downloadable programmes and online registration can be found here.
